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Car rental Madison
At a glance
Locations: Find all Hertz pick-up locations near Madison, including at Dane County Regional Airport.
Fleet: Browse the full range of vehicles available to rent in Madison and find the right one for your trip.
Things to do: Discover the best things to do in Madison and how a rental car gets you there, from a botanical garden to a wholesome Farmers’ market.
FAQs: Learn everything you need to know about renting in Madison, from one-way options and long term rentals to the best vehicle depending on the weather.
Renting a car at Madison
Renting a car in Madison is the perfect way to explore Wisconsin’s dynamic state capital and beyond. It’s known for its abundance of lakes and water adventures, so there’s something for both the laidback and the adventurers.
Make a splash on the banks of Lake Kegonsa and dive into the thriving local food scene at any of the countless restaurants. And don’t miss its huge farmer’s market.
Car rental in Madison opens you up to every corner of the city and wider state, including Milwaukee, the state’s largest city. Collect your Madison rental car from any of our pick-up locations, including Dane County Regional Airport.
Whether you’re looking for comfortable cars or family-friendly SUVs, you can find your perfect Madison car rental with Hertz online today.
Madison rental locations
Madison rental car options
Popular vehicles to rent in Madison
Things to do in Madison
Dane County Farmers Market
2 East Main Street, Madison, WI 53703
Dane County Farmers Market is one of the largest produce markets in the U.S. This expansive market is known for its craft vendors, local musicians, and artisan cheeses. Stop by Capitol Square on Saturdays and sample some of the most delicious bites from the region. There are more than 200 stalls, selling everything from fruit, vegetables and baked goods to artistic crafts and flowers. Take a look at the market’s calendar to discover the year-round markets.
L'Etoile
1 South Pinckney Street, Madison, WI 53703
Located on Capitol Square in Downtown, you can park up your Madison rental car and indulge in French-inspired American fare. L’Etoile serves meticulously designed dishes, where each ingredient is carefully chosen from the local Saturday market. The menu is constantly changing, so you’ll never get the same thing twice, but they’re known for their creative entrees and deliciously juicy hamburgers. Visit this upscale farm-to-table eatery for something special.
The Edgewater
1001 Wisconsin Place, WI 53703
This historic boutique hotel offers more than 200 elegantly designed luxury rooms. It’s placed close to Downtown and with spectacular views of Lake Mendota, making it a prime location whether you’re traveling for business or pleasure. Stop by the spa for a fresh manicure, massage, facial or a new hairdo before finishing your day in the onsite Statehouse restaurant. There’s also parking on site for your Madison rental car. Wi-fi is available, and if you’re not in the mood for driving, a shuttle service is provided within a two-mile radius.
Long term car rental
Whether you need a long term car rental in Madison for work or simply because you require a car for more than a month, a long-term car rental can save you the hassle of using your own personal vehicle. You’ll get vehicle maintenance and support included and no mileage restrictions.
One-way car rental
Due to Wisconsin’s size and the fact it borders four states: Illinois, Iowa, Minnesota, and Michigan, a one-way car rental from Hertz could make sense for you. Pick up your rental in Madison and set off for your next adventure, whether to a neighboring city or further afield to a new state. One-way car rental from Hertz makes moving home, heading to college or taking an unforgettable road trip a breeze.
Business rental
If you’re traveling to Madison, WI, for work, a business rental can make attending meetings and networking simple. Opt for a minivan for style or choose an SUV that also has space for any colleagues or clients. Late for a meeting? Join Hertz Gold+, which allows you to skip the counter.
Popular road trips from Madison
Madison to Milwaukee
79.8 miles & one hour 24 mins
Milwaukee is Wisconsin’s largest city and is located on Lake Michigan's western shore. Discover the Historic Third Ward, the vibrant arts and fashion district. Here you can wander around Milwaukee Public Market and sample some local delicacies.
Madison to Green Bay
140 miles & two hours 23 mins
With its Botanical Garden, Bay Beach Wildlife Sanctuary, and many museums to explore, heading up the I-41 to Green Bay won’t disappoint. Football fans will be in their element visiting Lambeau Field, home of the Green Bay Packers, proud to be the NFL's smallest city.
FAQs when renting a car in Madison
How much does it cost to rent a car in Madison, Wisconsin?
How much a rental car costs in Madison, Wisconsin, depends on a few factors such as the type of car, when you’re traveling, and the duration of the rental. You can find out how much your Madison rental car will cost by starting a reservation with Hertz.
Where to rent a car in Madison, WI?
There are three Hertz rental locations in Madison: Madison - Dane County Regional Airport (MSN), FBO - Aviation Gold - Madison (MSN) and Madison - Odana Road. You can collect and drop off your car at any of these spots.
Do I really need AWD in Winconsin?
AWD (All-Wheel Drive) isn’t essential in a car in Wisconsin. However, it can be very useful during the winter period when deep snowdrifts occur.
Can you get around Madison, Winconsin, without a car?
Yes, you can get around Madison without a car. It features an extensive bus system, great bike infrastructure, and highly walkable neighborhoods. However, a car rental can make getting around easier and give you the freedom to venture further on your own terms.
What is the nicest part of Madison, WI?
While the nicest part of Madison depends on what you like, the most popular part of the city is Downtown/Isthmus area. With plenty to explore, great places to dine and an energetic vibe that will brighten your visit, it’s a favorite among locals and visitors.
How much does parking cost in Madison, WI?
The cost of parking in Madison, WI, varies depending on where you park and for how long. City-operated garages can have maximum charges in place.
